Boutique Fitness Loyalty Month

This September, LA studios unite.

💙 Book Direct. Support Local. Build Community. 💙

What Is Boutique Fitness Loyalty Month?

Boutique Fitness Loyalty Month is a citywide movement bringing Los Angeles studios together to encourage clients to book classes directly — not through third-party apps.

Why? Because every direct booking keeps your favorite studios thriving, your instructors supported, and your community growing.

Inspired by New York City’s Gym Loyalty Month, we’re creating our own LA edition — complete with special promos, community events, and neighborhood activations.

Why It Matters

• Studios receive $0 for certain third-party bookings — even when you pay.

• No-show fees go straight to the platform, not the studio.

• Reporting inconsistencies have cost studios thousands.

• Dozens of beloved spaces have closed because the model is unsustainable.

Booking direct means stronger communities, thriving studios, teachers who can keep teaching.

What’s Happening in September

Special Studio Promos — exclusive offers when you book direct
Studio Triathlons — multi-stop fitness events across LA neighborhoods (Pilates, yoga, HIIT, meditation)

How You Can Join

If You’re a Client:

1. Book your classes directly through studio websites or apps.

2. Share your support on Instagram.

3. Tag your studio and use #BoutiqueFitnessLoyaltyMonth + #LAFitnessCommunity.

If You’re a Studio: 👉 Join the Movement

Follow along on our journey @empoweredyoga, @onedowndog @pilatesmith, @pilatesboutique and MORE

Press & Media

Interested in covering the story?
📩 Contact us: Rachel Hirsch // rachel@empoweredyogastudio.com